WHEAT VENDOME – Les Blés de Chanel

Launch of the “Haute Joaillerie” collection "Le blés de Chanel," Place Vendome, from 1st to 7th July 2016.

The poetic installation of wheat, wood and sand on 2800m designed by Gad Weil on Place Vendôme, "wants to remind everyone how the spirit of man, when acting with respect and care, knows interact with nature, will draw inspiration and pick fruit to nourish and beautify humanity. "

Wheat Vendôme is also a fabulous meeting with the House of Chanel.

An emblematic place, Place Vendome, place of residence of Gabrielle Chanel; and the golden wheat, her lucky charm since always, symbol of luck and abundance.

Indeed, Coco was born on August 19th, in full harvest time and she took inspiration form the Place Vendôme since its installation in his suite at the Ritz, with the octagonal cap of her perfume Chanel No. 5 for example.

The House of Chanel wanted to honor her with the launch of Haute Joaillerie collection 2016 “Les blés de Chanel”

62 pieces, rings, necklaces and bracelets with yellow diamonds, recalling the golden wheat, enhanced by white diamonds, white gold and Japanese cultured pearls.

Today, the House of Chanel focuses all its attention on the unique experience that she wants to give to its customers, to highlight the emotion through its history and its exclusivity.

When the modern binds to the story to make a moment most luxurious on an iconic square in Paris, the favorite place of Gabrielle Chanel.